success stories

Lead Generation for Healthcare Safety Testing Company

Marketing Objective:

Generate qualified leads from targeted group of 800 hospitals for respirator fit testing.

Personal Touch:

  • Following a direct mail campaign to a targeted list of prospects, MMG made outbound calls to identify decision-makers and confirm, revise, and collect additional valuable information for future sales pursuit.
  • MMG associates were able to highlight regulatory requirements for respirator fit testing and present key features and benefits of our client’s testing program.
  • When appropriate, MMG scheduled a follow-up meeting between the prospect and a sales representative.

Business Impact:

  • 15% of the valid contacts reached were interested in “taking action now,” meaning they had a need for fit testing and were ready to enter into a conversation with a sales representative.
  • 26% of records called were deemed valid contacts.
  • 53% of valid contacts showed interest in learning more about the services being provided.