Surgery Center Prospect Data Base Development for a Medical Gas Company
Construct a prospect database of surgery center prospects and penetrate existing group purchasing organization memberships. Identify immediate opportunities for sales.
- MMG associates placed outbound calls to surgery centers nationwide to identify decision- makers and collect information about the surgery center to help qualify the opportunities.
- When able to speak directly with a decision-maker, MMG took conversation further to create interest in meeting with a sales representative.
- Gathered email addresses of prospects.
- Designed and executed an email campaign to decision-makers promoting the company’s reputation along with a special offer.
- Leads were sent to the assigned representatives on a daily basis.
- A file of qualified prospects was provided to the client upon completion of campaign.
- 1,697 of 6,045 surgery centers were qualified and ready for further prospecting.
- MMG identified 47 prospects with a need and interest in meeting with a sales representative.
- A total of 809 surgery centers agreed to some sort of communication or follow-up in the future.