success stories

Hospital Gas Supply Company

Marketing Objective:

Support a major medical gas supplier’s product launch by following up on a direct mail campaign to qualify opportunities and generate interest in a product demonstration.

 Personal Touch:

  • Following receipt of postcard to prospects MMG placed outbound calls to the respiratory director of the hospital to verify, revise, and collect information for each customer record.
  • MMG communicated product information, benefits of service  and inquired about a follow-up appointment with the respiratory director.
  • After generating interest and receiving permission for a product demonstration, MMG would send an email appointment notification immediately to the company sales representative that was assigned to that account to meet with the hospital’s respiratory director.

Business Impact:

  • 24% of the valid contacts reached were interested in a product demonstration.
  • 86% of records were reached at the close of the campaign.