Marketing Management Group Observes 10th Anniversary, Provides Proven Process Tailored to Each Clients’ Needs

As St. Louis area-based Marketing Management Group (MMG) marks the company’s 10th anniversary during 2014, owner and president Doug Brooks indicates the business-to-business marketing firm’s team is a solid “sales force multiplier” for clients. With the evolution of customer relationship management approaches and tools over the past decade, he said MMG representatives standout by focusing every day on incorporating a personal touch to the telemarketing portions of their national campaign executions.

“Having a busy sales force is a good situation for companies, but that circumstance makes it hard for sales people to carve out the time cold calling takes. That’s a major area where trained, seasoned MMG professionals come in, and can increase a client’s overall productivity,” said Brooks.

Since MMG launched, company associates have worked on behalf of hundreds of dealerships that sell a global leader in commercial truck brands. “Many dealers are challenged to find the ideal amount
of ‘retail capacity,’ which is how we at MMG can best contribute to their bottom lines,” said Brooks.

“We work hard on prospecting because it’s our business and priority, but we also have the exceptional expertise and knowledge needed to generate quality leads through fully integrated marketing campaigns.”

MMG’s tried and true prospecting process for truck sales includes creative plans, honed scripts, customized templates and marketing techniques that have proven effective. “Whether it’s in print, emailing or outbound calling, we pass along economies of scale gained by working with many dealers, while also providing the flexibility to communicate each dealer’s special offers,” said Brooks.

MMG clients also include national distributors of safety products and natural resources, as well as healthcare equipment manufacturers, commercial real estate developers, outdoor play systems companies, machinery manufacturers and financial service institutions. The firm was founded in 2004 to provide specialized marketing services as consulting partners primarily in:

  • Lead Generation and Appointment Setting
  • Prospect Qualification
  • Market Intelligence and Phone Surveys
  • Prospect Data Enhancement and Sourcing

MMG Live Lead Handling Product

At Marketing Management Group leads are our business! We know how precious every lead is and that you cannot afford to squander even one. That’s why we are excited to introduce QuikTurn.

QuikTurn features:
Real-time follow-up
Flexibility to respond via phone, voice message or email
Automatic lead routing to highly trained agents
Comprehensive reporting to track response rate, cost per lead,conversion rate and cost per conversion.

Give it a Quik Try!

MMG manages preferred vendor process for National Dry Ice Supplier

Marketing Management Group is helping our client get into universities by researching the preferred vendor process, completing the paperwork, identifying key contacts and watching out for bid requests. Our client is thrilled that we are taking on this responsibility allowing their sales team to focus on higher value opportunities.  How can Marketing Management Group help you today?

MMG Helps Sales Teams Maintain a Lead Pipeline

MMG has helped companies like Expense Reduction Analysts (ERA) maintain a steady stream of prospects to fill their pipeline.  ERA came to MMG seeking assistance in administering their continual lead generation campaign, so their director could have more time to close sales and service clients.  Each month, MMG researches businesses to see who qualifies for ERA’s overhead reduction services and calls to confirm the CEO and CFO of each prospective company.  The management of prospects throughout ERA is controlled through a firm-wide database, so MMG works closely with them to secure lead ownership.  The next phase involves a direct mail campaign to both the CEO and CFO for which MMG coordinates and fulfills 3D promotional items and personalized letters.  The prospects are then handed over to ERA for follow-up sales activity.  The program has been running for 8 months and has generated over 100 qualified leads and numerous sales.  If you are interested in MMG managing a similar campaign for your sales pipeline, please contact us today.

Barbara

Image_Forthcoming_Placeholder_Female_BrownBarbara
Teleservices Associate

As a nature lover and gardener, Barbara applies an earthy, practical approach to marketing campaigns. She started with MMG in 2013, and performs survey work, sales qualification and appointment setting. Outside of the office, her hobbies are reading, walking and getting scared during horror movies. She collects postcards, maps and breeze-art flags.

Kelly

Image_Forthcoming_Placeholder_Female_BrownKelly
Teleservices Associate

What Kelly likes most about her work is that each day is different. She handles prospect qualification and reminder programs, as well as survey projects. When not at work, Kelly takes in movies and makes time to be around nature and water, especially river fronts. She relishes spending time with her husband, family and friends, and has two dogs: Peanut and Randy. She joined MMG during 2014.

Ron Howard

Ron Howard August 2014 - No BackgroundRon Howard
Teleservices Associate

This history and trivia buff enjoys sharing the same namesake as the American film director, producer and actor, trying to introduce a bit of happiness into any marketing campaigns on which he works. Ron approaches each day as a fresh opportunity to have helpful phone conversations with prospects for data enhancement, reminder programs and survey projects. He has worked at MMG since 2013. In his spare time, he executes miniature war games and writes poetry. His family caters to Maud, a mini-Beagle and Shih Tzu dog.

Danny Richter

Danny Richter August 2014 - No BackgroundDanny Richter
Business Development Associate

Putting prospects at ease is Danny’s specialty. He originally joined MMG during 2011 to work on both inbound and outbound campaigns. After a brief time working directly with a storage services company, he returned to MMG during 2014. He currently handles sales prospecting and lead generation, along with customer service assistance and client administration. He enjoys playing poker, golf and softball.  This trivia seeker will marry his fiancée during December 2014; they treasure their orange tabby cat, Dexter, and Dachshund dog, Cosmo.

Darrell Risley

Darrell Risley August 2014 - No BackgroundDarrell Risley
IT Applications Specialist

Since starting with MMG in 2012, Darrell has focused on the Microsoft Office applications used by the company for customer relationship management programs, with an emphasis on databases. He has an industrial manufacturing background. Computers are not just work for him — they are his hobby, too. He also enjoys kites and model railroads. Additionally, he creates functional art by turning wooden ink pens and bowls on lathes. His family has two Shih Tzu pups named Penny and Tillie.

 

Jeff Berry

Jeff Berry August 2014 - No BackgroundJeff Berry
Software Developer

When Jeff isn’t focused on computers and video games, he can be seen mountain biking and hiking, on motorcycles, or at his children’s sporting events. He has more than two decades’ experience in the IT industry. His family has two Miniature Pinscher dogs, Marcus Fenix and Dominic Santiago; one rescue dog, Madison; one cat, Sneaky Pete; one hamster, Houdini; nine chickens and four hermit crabs.