As St. Louis area-based Marketing Management Group (MMG) marks the company’s 10th anniversary during 2014, owner and president Doug Brooks indicates the business-to-business marketing firm’s team is a solid “sales force multiplier” for clients. With the evolution of customer relationship management approaches and tools over the past decade, he said MMG representatives standout by focusing every day on incorporating a personal touch to the telemarketing portions of their national campaign executions.
“Having a busy sales force is a good situation for companies, but that circumstance makes it hard for sales people to carve out the time cold calling takes. That’s a major area where trained, seasoned MMG professionals come in, and can increase a client’s overall productivity,” said Brooks.
Since MMG launched, company associates have worked on behalf of hundreds of dealerships that sell a global leader in commercial truck brands. “Many dealers are challenged to find the ideal amount
of ‘retail capacity,’ which is how we at MMG can best contribute to their bottom lines,” said Brooks.
“We work hard on prospecting because it’s our business and priority, but we also have the exceptional expertise and knowledge needed to generate quality leads through fully integrated marketing campaigns.”
MMG’s tried and true prospecting process for truck sales includes creative plans, honed scripts, customized templates and marketing techniques that have proven effective. “Whether it’s in print, emailing or outbound calling, we pass along economies of scale gained by working with many dealers, while also providing the flexibility to communicate each dealer’s special offers,” said Brooks.
MMG clients also include national distributors of safety products and natural resources, as well as healthcare equipment manufacturers, commercial real estate developers, outdoor play systems companies, machinery manufacturers and financial service institutions. The firm was founded in 2004 to provide specialized marketing services as consulting partners primarily in:
- Lead Generation and Appointment Setting
- Prospect Qualification
- Market Intelligence and Phone Surveys
- Prospect Data Enhancement and Sourcing